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North Coast 500

Website and app

Challenge

North Coast 500 is Scotland’s answer to Route 66; a coastal touring route covering the north of Scotland, showcasing the best of the Highlands with the aim of attracting tourists and boosting the local economy. The Wee Agency faced a competitive brief to provide design and build for North Coast 500’s website, mobile site and app. North Coast 500 was already well-know, having been featured in the likes of Mail Online, BBC Landward and The Telegraph. The sites and app had to provide information on businesses and attractions along the route, as well as display the route to its full potential. Crucially, the app had to work both online and offline to ensure it functioned in areas of low or no signal.

Strategy

The Wee Agency saw the opportunity to create a website utilising strong visuals to showcase the beautiful scenery along the route. Scrollable background images were used to create impact on the homepage. The top panel menu bar gives easy navigation for website visitors with bolder boxes making it obvious where key information such as the interactive map, route sections and itineraries could be found. The app was created to make it as simple as possible for tourists and visitors to access route and attraction information on the go. The Wee Agency created the app to work online and offline and automatically updates when signal is available to give the user information and itineraries for their current location - when offline, the user can manually access all information on the route. The sites and app also act as a portal for businesses along the route and provide information on the best places to eat, historical sites and visitor and adventure centres, along with other information. The website even features a live weather forecast for the region.


Results

The website has proved a huge success. In the hours following its launch, NorthCoast 500’s social media accounts saw large increases in following, with accounts currently having a total following of more than 16,000. The app created by The Wee Agency holds details of 1,464 businesses and the website saw large volumes of traffic when it was launched.
 
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