Chartered financial planners Mackenzie Investment Strategies wanted to expand within the North of Scotland. The company required new branding and a new website as they wanted a fresh approach to attract new business.
The Wee Agency created a new website for Mackenzie Investment Strategies along with a complete new brand, including logo, promotional materials and stationery. We discussed what the most effective content for the website would be before providing copy that used language reflecting the company’s values.
As chartered financial planners, it was important to convey a sense of trust with – this achieved through featuring client testimonials on the website, promotional materials and by creating a sophisticated and luxurious website/brand. It was also important that the website was easy to navigate and provided the information clients need in a clear and concise way.
The new brand was rolled out across the website, brochures, signage, stationery and even on the wallpaper of the Mackenzie Investment Strategies office. The website is easy to navigate and is a clear and informative resource for clients.. The website has received great feedback and Mackenzie Investment Strategies have secured a major new client within weeks of its launch.