.scot Domain, What Does It Mean?
There is a new top level domain on the web that is of great interest to the Scottish business community as it will allow us to shout about being Scottish. In the past our online presence would typically be using the .com or .co.uk domains but everyone can from the 23rd September start using a .scot domain for websites and email addresses.
Make sure you do not miss out on your .scot domain by registering it now but also consider other ways to enjoy a versatile and location specific .scot domain. It is perfect for any company with Scottish roots or any organisation wishing to affiliate themselves with Scotland. A .scot domain name will give you an edge over your competition by reinforcing your local identity as you can localise your online presence. You can find your local community with news.inverness.scot or check out tee.standrews.scot to book a round.
Scottish 1st Minister Alex Salmond has said "The time is ripe for the worldwide family of Scots to have their own domain reflecting an online community defined by a shared commitment to Scottish identity, culture and economic promotion."
The big question is what should I do now?
Reserve your .scot domain(s)
Review your SEO to utilise this namespace
Plan a digital marketing campaign
The first domain you should register is the one associated with your current domain but also think about brands, marketing messages, slogans and other such keywords that will work for you but act fast as the best ones will go quickly.
Written by David Massey
Posted: 25/07/2014 12:52:38 by Rachael